By: Ryan E. Day
03/15/2022
Business is changing at a faster rate than ever before, forcing companies to find ways to adapt and pivot. Keeping the entire organization aligned with current goals can be a daunting task, but surviving and thriving depends on it.
One popular method to ensure enterprisewide alignment of assets is to develop objectives and key results (OKR). OKRs are popular enough that industry leaders such as Google and Netflix use them to close the gap between their strategy and execution.
If a company’s OKRs are not well defined and highly visible, front-line workers—and management as well—can often shift energy and resources in a direction misaligned with company goals. And when company goals change, OKRs change to reflect the new direction. When OKRs are front and center, manpower can be spent more efficaciously.
Profit.co’s CEO and founder Bastin Gerald, and COO and president Senthil Rajagopalan, have combined their decades of business management experience to author three books offering readers an in-depth understanding of OKR concepts, strategy, and execution.