Content By John Klustner

John Klustner’s default image

By John Klustner

 

With multiple personal-technology devices morphing into a single product, the telecommunications industry is experiencing a quantum leap in technical evolution. The comparatively primitive cell phone of just a few years ago must now be a music-playing, video-recording, web-browsing, photo-taking, and e-mailing personal accessory that you can still use to make a phone call. Why is it, then, given all this innovation, that when you have a question about your bill it takes so long for customer service to answer?

The processes and technology found in many call centers define their customer service, and unfortunately they haven’t kept pace with the quickly changing industry and its customers’ expectations.