Book: Business, Marketing, and Management Principles for IT and Engineering

(CRC Press: Boca Raton, FL) -- To achieve long-term profitability and ensure survival for their companies, managers must be informed, imaginative, and capable of adapting to shifting circumstances. Practical decisions rather than theories hold the upper ground. Business, Marketing, and Management Principles for IT and Engineering, by Dimitris N. Chorafas (CRC Press, 2011) supplies the knowledge required to effectively manage an organization in an increasingly competitive global market.

Using case studies, the book illustrates the principles, policies, and management practices applied by some of the most successful companies around the world. The real-world case studies supply valuable insight into the range of issues that confront decision makers in business. By explaining how to develop effective strategies and business plans, the text supplies both the concepts and the tools to stay on track with those plans. It also:

• Explains how to evaluate the pros and cons of your organizational policies, and how to effect policies for maximum synergy
• Covers product development, sales, marketing, pricing, and financial analysis
• Illustrates the right and wrong ways to implement the principles discussed, using case studies of high-tech companies such as Apple, Google, Cisco, IBM, Microsoft, Toyota, ITT, and Bloomberg

Chorafas provides valuable insight garnered over half a century of advising financial institutions and multinational industrial corporations. He explains how to develop competitive products and use pricing strategies to achieve an edge over your competition. He also includes case studies that examine the price wars in the computer industry.

This book supplies a realistic look into the positive and negative aspects of various policies and whether current practices related to forecasting, planning, organizing, staffing, directing, and controlling have produced the synergy your company needs to achieve long-term success.

About the Author

Dimitris Chorafas has advised financial institutions and industrial corporations in strategic planning, risk management, computer systems, communications systems, and internal controls for more than five decades. He is a graduate of the University of California, Los Angeles; the University of Paris; the Technical University of Athens; and was a Fulbright scholar.

More than 8,000 banking, industrial, and government executives have participated in his seminars in the United States, England, Germany, Italy, Asia, and Latin America.

He is the author of 153 books, some of which have been translated into 16 languages.

About The Author