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Supply Chain

Lisa Anderson of LMA Consulting Suggests Prioritizing to Optimize Supply Chain

Manufacturers must make hard choices to keep products moving and customers satisfied

Published: Tuesday, February 1, 2022 - 12:58

(LMA Consulting: Claremont, CA) -- Manufacturing and supply-chain expert Lisa Anderson, president of LMA Consulting Group, has advised manufacturers and distributors throughout the pandemic on maximizing and leveraging their supply chains. She suggests that prioritizing is a must to optimize the supply chain. LMA Consulting Group works with manufacturers and distributors on strategy and end-to-end supply-chain transformation to maximize the customer experience and enable profitable, scalable, and dramatic business growth.

“One thing is for certain, shortages aren’t going away any time soon,” says Anderson. “From suppliers’ suppliers to transportation challenges, the supply chain is being taxed like never before. Manufacturers need to make hard choices to keep products moving and customers satisfied.” Although their expectations can be tempered, customers have choices, and they won’t hold out for long if they can’t receive what they want when they want it.

“It’s critical that manufacturers take a hard look at their data,” she adds. “They need to understand what suppliers are performing and their lead times. They need to understand internal capacity, costs, and throughput. And they need to evaluate their customers and products—categorize them in order of importance like volume and profitability. The more data they can assess, the better idea they will have on how best to manage their supply chain.”

Manufacturers and distributors are looking at all options to manage their supply chains, like adding suppliers and tweaking products. “Adding suppliers to cushion shortages may not sound like a big deal, but it is,” Anderson says. “Vetting them, evaluating quality, and trying to anticipate demand take time. Yet, sometimes it’s not easy to find the right suppliers. ‘Firing’ customers may be an option for the sake of fulfilling other customer obligations. Sometimes high-maintenance customers aren’t high-profit customers or strategic. For the sake of the supply chain, manufacturers need to find other sources. There are no easy answers, and all options have risks. But for the sake of the business, the supply chain needs to maintain a level of integrity, or the business can fail.”

About LMA Consulting Group—Lisa Anderson

Lisa Anderson is the founder and president of LMA Consulting Group, specializing in manufacturing strategy and end-to-end supply-chain transformation. She focuses on maximizing the customer experience and enabling profitable, scalable, dramatic business growth. Anderson is a recognized supply-chain thought leader by SelectHub, named a Top 40 B2B Tech Influencer by arketi group, a Top 50 ERP Influencer by Washington-Frank, one of the most influential in supply chain by SAP, and a woman leader in supply chain by RateLinx.

She was recently interviewed on Fox News, and in early 2021 published a special report, “Emerging Above and Beyond: 21 Insights from Manufacturing, Supply Chain, and Technology Executives”; the ebook, Future-Proofing Manufacturing & the Supply Chain Post-Covid-19; and her primer, I’ve Been Thinking: Strategies for creating bold customer promises and profits.

A contributor on topics including a superior customer experience with SIOP, advancing innovation, and making the supply chain resilient, Anderson is regularly interviewed and quoted by publications such as Industry Week, Bloomberg, and The Wall Street Journal. For information, to sign up for her Profit Through People newsletter, or for a copy of her book, visit LMA-ConsultingGroup.com.


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