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Quality Digest


LRQA Unveils Bold New Branding as It Targets Transformation of the Assurance Market

Newly independent LRQA business brings together expertise in certification, cybersecurity, inspection, and training

Published: Tuesday, November 30, 2021 - 13:00

(LRQA: London) -- LRQA, a leading global assurance provider, has unveiled its new brand identity following the announcement earlier this year that the Business Assurance and Inspection Services division of Lloyd’s Register (LR) is being sold to funds managed by Goldman Sachs Asset Management.

Bringing together expertise in certification, cybersecurity, inspection, and training, the newly independent LRQA business is focused on helping companies negotiate a rapidly changing risk landscape, with an ambition to lead the digital transformation of the assurance market.

“Our new brand reflects the pride we feel in where we have come from and the value that our expertise brings to our clients,” says Paul Butcher, CEO of LRQA. “With this new identity, we are signalling our focus on the future, on the changing risk landscape our clients face, and on the rapid transformation of assurance itself, driven by technology and data.

“Our industry has a real opportunity to embrace a digitally led future. Technology is enabling more efficient and effective assurance services, with no compromise on quality; data analytics is transforming how we design and approach risk management programs, and the ability to ensure both digital and physical assets is now critical to business resilience and performance.

“This is why we feel the time is right for LRQA. Our technical expertise is widely respected and recognized, we have global scale and a broad service portfolio, we have proven digital assurance capability, and through Nettitude, offer outstanding expertise in cybersecurity.”

Jeannie Ivanov, LRQA marketing director adds: “We’re excited to bring a new identity to our market. Whether it’s helping them proactively identify and reduce risk, embracing the challenge of building more sustainable businesses, or helping to unlock the potential for data and technology to make supply chains more transparent, LRQA is looking to the future with our clients.

“We have created the LRQA brand with a digital first mindset that reflects our commitment to leading the industry as a digital assurance provider and using technology to strengthen partnerships with our customers in a rapidly changing world, wherever they operate and whatever they do.”

Lloyd’s Register announced the sale of 100 percent of its Business Assurance & Inspection Services division, including cybersecurity business Nettitude, to Goldman Sachs Asset Management in July 2021. The deal is expected to complete in late 2021, following antitrust and regulatory approvals.


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For 40 years Quality Digest has been the go-to source for all things quality. Our newsletter, Quality Digest, shares expert commentary and relevant industry resources to assist our readers in their quest for continuous improvement. Our website includes every column and article from the newsletter since May 2009 as well as back issues of Quality Digest magazine to August 1995. We are committed to promoting a view wherein quality is not a niche, but an integral part of every phase of manufacturing and services.