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Wiley

Innovation

Goliath’s Revenge

How established companies turn the tables on digital disruptors

Published: Wednesday, February 27, 2019 - 13:00

(Wiley: Hoboken, NJ) -- Harness your company’s incumbent advantages to win the digital disruption game.

The book, Goliath’s Revenge: How Established Companies Turn the Tables on Digital Disruptors (Wiley, 2019), is the practical guide for how executives and aspiring leaders of established companies can run the Silicon Valley playbook for themselves and capitalize on digital disruption. Technologies like artificial intelligence, robotics, Internet of Things, blockchain, and immersive experiences are changing the basis of competition in every industry. New competitors are emerging while traditional ones are falling behind.

Periods of intense change provide remarkable opportunities. Goliath’s Revenge delivers an insider’s view of how industry leaders like General Motors, NASA, The Weather Channel, Hitachi, Mastercard, Proctor & Gamble, Penn Medicine, Discovery, and Cisco are accelerating innovation, building new skills, and disrupting themselves to come out stronger in this post-digital age. Learn how to leverage your company’s scale, reach, data, and expertise to launch breakthrough offerings that fend off attackers and secure your position as a future industry leader.

Using real success cases and recommendations, this invaluable resource shows how to realign your business model, reset your talent development priorities, and retake market share lost to digital-ready competitors. Drawing from extensive experience in digital transformation, leadership development, and strategic planning, the authors show how established companies can switch from defense to offense to thrive in this new digital environment.

Learn the six new rules that separate winners from losers in the age of digital disruption
Prioritize your innovation investments to rebuild your competitive moat
Employ smart cannibalization to defend your core business
Deliver step-change customer outcomes to grow into adjacent markets
Reframe your purpose and make talent the centerpiece of your digital innovation strategy

Goliath’s Revenge is a must-read for business leaders and innovators in small, mid-sized, and large organizations trying to win the digital disruption game. This book helps you reset both your company strategy and professional development priorities for long-term success.

Read excerpt here, Chapter 1: How Much Time Do You Have?

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Wiley

Wiley is a global research and learning company. Through the research segment, the company provides scientific, technical, medical, and scholarly journals, as well as related content and services, for academic, corporate, and government libraries, learned societies, and individual researchers and other professionals. The publishing segment provides scientific, professional development, and education books and related content, as well as test preparation services and course workflow tools, to libraries, corporations, students, professionals, and researchers. In solutions, Wiley provides online program management services for higher education institutions, and learning, development, and assessment services for businesses and professionals.