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Merilee Kern


Interactive 3D Simulations

Helping execs and employees master uncomfortable conversations—in 15 minutes or less

Published: Wednesday, December 23, 2020 - 12:01

The benefits of simulation-based training are indisputable and innumerable. Given its power and efficacy, this methodology is used in sectors beyond aerospace and military, where it gained its initial foothold. These include everything from manufacturing and retail to healthcare, fitness, fashion, and hospitality, reports indicate.

No longer reserved for mammoth corporations, now businesses of every size and scope can benefit from highly optimized, interactive cyber-training innovations. These come in the form of short-burst, micro-learning 3D simulations that are now as accessible as they are effective. Such brief, easy-to-digest content, which learners can access on their own time, provides numerous benefits. At its highest level, 3D simulation remote-training methods can immediately teach employees how to effectively navigate difficult conversations and communicate in a way that drives optimal outcomes and enriches relationships—all irrespective of where that employee is based.

This kind of interactive micro-learning technology, which complements any in-person training initiatives, is helping companies rapidly improve internal and external communication skills relating to sensitive subject matter and operational mandates. These include:
• Reducing customer confusion
• Rectifying unconscious bias to create a more inclusive culture
• Stemming micro-aggression
• Promoting conflict resolution and de-escalation
• Conveying appropriate and consistent responses to crises like Covid-19
• Driving feedback conversations that enhance employee relations
• Empowering employees to constructively escalate issues that aren’t discussed outside of “water-cooler whispers”

So powerful is this approach, Allied Market Research indicates the virtual training and simulation market size, currently valued at $204.41 billion, is projected to more than double and reach $579.44 billion by 2027. This and other such forecasts reflect the extent to which companies are now requiring their executives and managers to participate in virtual training and simulation to become better prepared for real-life situations.

Not surprising given several points of substantiation. For one, global consulting firm Accenture underscores that “experiential learning has long been argued as the most effective way to learn, and studies have shown that learning through experience increases learning quality by up to 75 percent.” The firm indicates this approach allows companies to re-create real-life situations, reduce travel costs to outside training, and increase repetition of experiences to allow employees to practice more.

As one case in point, Accenture notes that major retailers like Walmart leverage the technology to train managers to prepare for key events like Black Friday—with potential benefits including an 80-percent savings in training time.

“3D simulations help companies provide employees with interactive, bite-sized learning sessions that provide a quick and easy way to engage in real-world scenarios, explore emotional responses, and receive immediate feedback so they can reflect on their own performance—all in a safe, virtual environment,” says Ed Beltran, CEO of Fierce Conversations, a company spearheading customized simulations that teach employees how to handle difficult customer conversations like the coronavirus pandemic; diversity and inclusion; and other notorious, angst-inducing points of contention.

“This kind of training can address and resolve veritably any on-the-job challenge,” says Beltran. “The overarching goal of micro-learning immersion is to help employees become expert conversationalists by knowing what to talk about, how to talk about it, and why it matters for the bottom line of the specific employer. This is why the most effective 3D simulations are those that are ‘bite-sized’—as in 15 minutes or less—and also fully customized for each business and situation. In this way, businesses can efficiently address several critical issues via interactive, real-world situations, all with the look and feel of your own location, organization, and audiences. Personalized avatars are also used to re-create scenarios and build empathy, and immediate feedback helps employees learn and improve with each session.”

Learn and improve they do, as gamification capabilities are shown to maximize learner engagement and knowledge retention. In fact, interactive learning is not only shown to boost learning engagement by 50 percent, but it also enhances knowledge retention by more than 20 percent.

“It also scales cost effectively per learner so employers can mitigate training expenses,” Beltran notes.

Duration is also key. According to Software Advice, most employees (58%) would more likely use online learning courses if they were broken into “multiple, shorter lessons.” These short lessons create more than 50-percent higher engagement. Additional metrics indicate micro-learning in segments of three to seven minutes “matches the memory capacity and attention spans” of most humans.

So, next time you need to address internal complications or generally enhance operations, consider opting for interactive 3D simulations rather than those long, boring training videos. You know, the ones that cause employees to lose interest and are hard-pressed to truly resolve the issues at hand—especially when you need that genuine resolution fast. Customized, 3D real-world micro-learning, practiced virtually, can get immediately to the heart of challenges that employees are facing today. The result will be conversations that make a real, meaningful, and measurable impact.


About The Author

Merilee Kern’s picture

Merilee Kern

Official Forbes Business Council member Merilee Kern is an internationally regarded brand analyst, strategist, and futurist—a prolific branding and marketplace trends influencer who both represents and reports on noteworthy industry change-makers, movers, shakers, and innovators across all categories, in B2C and B2B. This includes field experts and thought leaders, brands, products—such as Cure UV—services, destinations, and events.