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Lisa Apolinski
A not-so-surprising fact, according to HubSpot: 65 percent of consumers state that the experience they encounter on a website is a “very important” factor in recommending a brand. If that statistic’s...
    Consumers who have a personality that scores high in terms of openness—such as being open to new adventures and intellectually curious—have better success at spotting fake reviews than other personality types, according to our recently published research. Extroverted people, on the other hand, tend...
    Imagine messaging an artificial intelligence (AI) chatbot about a missing package and getting the response that it would be “delighted” to help. Once the bot creates the new order, it says it’s “happy” to resolve the issue. Afterward, you receive a survey about your interaction. But would you be...
    Nearly a quarter of surveyed healthcare cyberattack victims experienced increased mortality rates following a data breach, and more than half reported poorer patient outcomes due to longer hospital stays and delayed procedures. Healthcare has faced the highest average data breach cost—...
    Listening to customers is critical for healthcare organizations to ensure they’re delivering high-quality care to their patients. Sure, the traditional methodology of doing so via surveys can increase customer retention and profitability. But much like evolving from analog to digital, there’s a...

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