Do you ever feel like you’re spending money like crazy on marketing and getting little or nothing in return? If so, you might be tempted to pull the plug on marketing altogether. That would be a big mistake.
An effective marketing strategy can mean the difference between your organization’s success...
Metrology may sound like an esoteric dark art, but it isn’t. If you’re involved in manufacturing of any stripe, you’re almost certainly a metrology practitioner. Coordinate metrology, on the other hand, is a more narrow subset of the field but still widely used in many industries for various...
Every so often an event, invention, or idea is so momentous it changes the face of entire industries. In some ways, the global response to Covid-19 has been such an event. In the case of metrology, however, it has only underscored that the foundational requirements of test and measurement remain...
It is well known that the speed of light depends on the index of refraction of the medium in which the light is propagating. It is also well known that in a dispersive medium, the speed of an amplitude modulated wavefront depends on the group refractive index, i.e., slightly slower than the carrier...
