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marketing fail
Atul Minocha
Do you ever feel like you’re spending money like crazy on marketing and getting little or nothing in return? If so, you might be tempted to pull the plug on marketing altogether. That would be a big...
    Metrology may sound like an esoteric dark art, but it isn’t. If you’re involved in manufacturing of any stripe, you’re almost certainly a metrology practitioner. Coordinate metrology, on the other hand, is a more narrow subset of the field but still widely used in many industries for various...
    Every so often an event, invention, or idea is so momentous it changes the face of entire industries. In some ways, the global response to Covid-19 has been such an event. In the case of metrology, however, it has only underscored that the foundational requirements of test and measurement remain...
    It is well known that the speed of light depends on the index of refraction of the medium in which the light is propagating. It is also well known that in a dispersive medium, the speed of an amplitude modulated wavefront depends on the group refractive index, i.e., slightly slower than the carrier...
    Back in 2016, the PrecisionPath Consortium (PPC), in cooperation with the Coordinate Metrology Society (CMS) and UNC Charlotte, conducted the very first industry survey in support of their lead project—the Technology Roadmap for Large-Scale Manufacturing. 3D measurement professionals answered...

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