Content by Hilke Plassmann

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Where Is Consumer Research Going Next?
Hilke Plassmann
The rise of neuromarketing has already begun to provide companies and researchers with greater insight into consumer behavior than consumers themselves are capable of giving. Neuromarketing tools...
Hilke Plassmann's picture
Brain Imaging Triggers Marketing Breakthroughs
Hilke Plassmann
The holy grail of marketing—a universal predictor of customer behavior—may be closer than ever, thanks to recent advances in the field of neuromarketing. Even at its best, traditional market...