Content by Luk Van Wassenhove

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Designing a Circular Business Strategy That Works
Luk Van Wassenhove
Labels such as “sustainable,” “eco-friendly,” and “green” have long been an easy sell. “Circular economy” joined their ranks when it debuted on the world stage at the World Economic Forum 2012. Even...
Luk Van Wassenhove's picture
Two New Commandments of Customer Engagement
Luk Van Wassenhove
The digital revolution is transforming the relationship between consumers and companies. Nearly all business functions are feeling the effects, but conventional marketing sits squarely on the fault...
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How ‘Focused Factories’ Deal With Disruption
Luk Van Wassenhove
Establishing a clear and consistent focus, and knowing when to change it, is the essence of manufacturing agility. Factories don’t just make things. Viewed properly, they are where the rubber of...